The Redesign

The Problem

The tools are improving faster than your company can absorb them.

Every few months the models take another leap. The way your company actually works, who decides what and how the work moves, looks about the same as it did before any of this arrived. That distance between what the technology can do and what your organization is built to use is exactly where the ROI you were promised evaporates.

The math doesn't math

Your AI super-users are 5x more productive. Only 29% of organizations see ROI at the company level. Individual wins aren't translating. That's a design problem.

95%

Say it out loud

This is the number of formal enterprise AI pilots that stall. Even the critics of this stat agree most companies aren't seeing profitability.

63%

It was never the tech

Prosci found that 63% of AI adoption failures come down to human factors, not the technology. The tools usually work. The organization around them is where things stall.

The Research

The number one predictor of real financial returns from AI is whether you redesign the work.

20% of companies are seeing real financial returns from AI. They all did the same thing: they redesigned how their people actually work.

90% more revenue

A controlled field experiment from INSEAD and Harvard studied 515 companies and found that the ones taught to redesign workflows around AI generated 90% more revenue than equally equipped companies that just used AI to speed up individual tasks.

Let's get you in that group.

Apply Now

The tools work. What moves the numbers is redesigning how your company uses them. This is where you learn how.

The Redesign is a 12-week cohort for up to 30 founders and executives across 15 organizations. You'll pick one high-stakes workflow inside your company and redesign it around AI, and leave with a methodology you can adopt, train, and run on every workflow after that.

The program includes hands-on training in how to work inside LLMs and build personal AI workflows. If you're already there, you'll go deeper and keep building while others catch up. Everyone enters the redesign process with their team on the same footing.

Why a Cohort

Doing this work alone inside your own company is slow. Your team is too close to the problems, and they have their own politics to manage.
A cohort of peers running the same process inside their own organizations changes the speed of everything.
You get honest, direct feedback from people who have no reason to protect your blind spots.
You learn faster because you're watching other redesigns happen alongside yours.
The relationships tend to outlast the 12 weeks, turning into accountability partners who keep each other sharp long after the program ends.

What you'll walk out with

One workflow completely redesigned, and a methodology to do the next ten

You'll select the highest-leverage workflow in your company, map it, and find where knowledge gets lost and where humans are acting as manual glue between systems. Then you rebuild it with AI in the structure instead of bolted on top. One workflow done right teaches you more than a strategy deck covering fifty. Companies that start with one workflow and prove the value before expanding are the ones that turn AI spending into actual ROI.

Personal AI fluency

Before you can redesign work, you need to know what's possible. By the end of the first month, you'll have at least one new personal workflow running that saves you real hours, and the technical understanding to see redesign opportunities your team might not be able to see yet.

Measured results you can report

You'll connect the workflow you redesigned to specific business outcomes. Cycle time, rework rate, revenue capacity, whatever matters for your workflow. You'll have the numbers before the cohort ends.

Decision-making frameworks

Your team is part of the process

You won't be learning this in a vacuum and then trying to sell it back to your organization. Your team will be involved in the mapping and redesign work from the inside while we coach you through it from the outside. That's how the change sticks. It does require time from your people, but that investment is what makes this their redesign, not just yours.

A like-minded peer network

A cohort of peers running the same process changes the speed of learning. You get to tap into a network of people working through the same tensions you are. These connections are built for the long haul. We anticipate these professional bonds will extend well beyond our 12 weeks together, as accountability partners turn into the circle of friends, collaborators, or clients that sustain your AI edge.

How it works

12 weeks of work, with a two-day immersion in New York at the midpoint.

Weeks 1–3

The Foundation

You'll build real fluency with AI tools, create new personal workflows, and learn the seven rules of redesign that everything else in this program builds on. By the end of week three, you'll understand why workflow redesign is the single biggest predictor of AI ROI, and you'll have seen the full case studies that prove it.

Weeks 4–9

This is where the work happens. You'll select one workflow, map how it runs in reality with your team, find where knowledge gets lost and where people are acting as manual glue between systems, and then design and implement your first round of changes. You'll have coaching from us and feedback from your cohort at every step. By the end of this phase, you'll have a redesigned workflow with measured results.

Weeks 10–12

The Scale

We'll guide you through building the governance to keep it going and identify which workflows to tackle next.

New York Experience

We believe in the power of being in the same room. This is why we've designed an exclusive immersion in New York. It will be two days full of working sessions, guest speakers and long dinners. We also understand if you prefer the virtual program—either way, we'll make sure you're up to speed on the content.

We offer this program both in the US and in Europe because we believe both continents will benefit from becoming AI fluent.

We'll also be offering another immersion course in Berlin soon—details to follow.

Duration

2 Days

Location

New York City

Format

Working Sessions & Special Speakers

Who this is for

Who We Built This For

Founders and executives on the hook for AI

You have a board asking for ROI and you don't have the answer yet
Your team is using AI but it hasn't been integrated into how the business actually runs
You've run pilots. Some worked, none scaled.
Individual productivity gains aren't moving the business and you can feel it
The work stalls in the same places it always has, and AI hasn't changed that
A competitor figuring this out first is the thing that keeps you up

The Investment

$9,500

per person · Cohort

$16,000

for two people from one company · Cohort

12 weeks of virtual working sessions
2-day in-person NYC immersion (Week 6)
Organizational AI diagnostic and workflow mapping
Middle management leadership playbook
Peer cohort of founders and executives
Post-program alumni network access

Apply Now Travel and lodging for NYC immersion not included. Payment plans available.

For context: the average failed AI initiative costs $7.2 million. The average company abandoned 1–2 AI projects last year. This program costs less than what most organizations spend on a single AI pilot that never ships.

Questions

The things you're probably wondering.

I'm not technical. Will I be lost?

No. This program is about organizational design. If you can run a team, you can do this work. We don't write code. We redesign how your company operates.

What's the weekly time commitment?

Plan for 1–2 hours per week: a 90-minute live session bi-weekly plus implementation work in your own organization. The NYC immersion is two full days, mid-program. Most of the work happens inside your real company, applied to your real problems.

Can I send someone from my team instead of attending myself?

This program is built for the decision-maker. Someone without the authority to redesign workflows and change how teams operate will learn a lot but won't be able to do any of it. If the right person on your team has that authority, reach out and we'll talk it through.

What if I haven't started implementing AI at all yet?

That's a better starting position than most. You get to design it right the first time instead of retrofitting. The diagnostic phase works regardless of where you're starting from.

We're already working with an AI consultant. How is this different?

Consultants do the work for you. Cohorts teach you to do the work yourself, with peers in the same position. We know that eventually you will need to build real capability within your organization so the stickiness doesn't depend on anyone external, including us.

What if we need hands-on technical help to build what we design?

The cohort teaches you to redesign the work. If your team needs help with the actual technical build, we offer a company-specific implementation add-on. Scoped to your stack, your workflows, your people. We'll talk through whether you need it during the application process.

Why is there an application?

This is a small, intentionally selected group, and that is the point. The application is how we make sure the room is genuinely worth your time and investment.

Who's running this thing

Two founders obsessed with making AI work for you.

Brooke Rosolino and Svea Fina built The Redesign because the research kept pointing to the same gap: 80% of AI projects fail, and the failure is almost never the tools. It's how the work is redesigned.

Brooke has spent over a decade inside high-growth companies (lululemon during its early expansion, Magnolia as it scaled nationally) building the operating systems and cultural architecture that let those companies add headcount, locations, and complexity without losing what made them work. She now advises founder-led companies on AI capability building.

Svea has spent a decade building Fina Agency from Hamburg to London to New York, working with clients like Netflix, Google, and Lufthansa. She knows communications and innovation, and she's very good at getting the right people in the right room. She runs a dinner series in NYC that regularly puts founders, investors, and operators around the same table.

Make AI work for you.